It's Not Just Big Companies Anymore. Small Businesses in the Firing Line.

In a conversation taped earlier this week, our contributor laid out the case for taking Small Business seriously now rather than later. The argument hinges on a structural change most boards still treat as a tactical concern.

The thesis is straightforward: the people doing the work have already moved on. The people writing the budgets have not. Closing that gap inside a quarter is the difference between making the next move and chasing it.

Three things are true at once. The threat landscape is reshaping faster than reporting cycles can capture. The vendor landscape is consolidating in ways that punish wait-and-see buyers. And the talent pool is reorganising around capabilities that did not exist eighteen months ago.